Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink*: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the colour of a high-pigmentation lipstick. The colours seem more saturated with a luminous, semi-matte finish for incredible sensoriality and hydration. Rouge Dior Ultra Rouge is the first** lipstick composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort, along with 12-hour.